Potatoes, it seems so simple. But actually, potatoes are much more than that. They are healthy, full of vitamins and are incredibly versatile in the kitchen. There are countless types, flavors, and ways to use them. Translating that story into attractive packaging was the challenge for this packaging line of fresh potatoes from potato wholesaler Vanka.
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When designing potato packaging, you should think of an attractive and practical design. For this line, an illustration of freshly harvested potatoes in monotone was chosen to emphasize the craft. We've added elements that reflect the quality and application of the potatoes, such as fries or stew. The brand's logo is prominent and clearly recognisable as a signature, along with essential information such as weight, type of potato and any unique points of sale, such as organic or locally produced. The packaging must also be practical, e.g. reusable or easy to open.
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