How much does a professional website cost? Clear prices and smart choices for SMEs
Ambasco explains what a professional website costs, what pricing models there are and how, as an SME, you can smartly choose between customization, subscription or fixed price.
How much does a professional website cost?
A question we get asked almost every day at Ambasco in Haarlem: “What does a website cost for you?” And for good reason. Especially for SMEs, it is important to have insight in advance into the investment, the structure of the process and what you get for it.
We believe in transparency. That is why we give you a clear overview of the options and what you can expect from us as a customer below.
Frequently asked questions about the cost of a website with Ambasco
What does a custom website cost?
That depends on your wishes, goals and existing branding. Do you want a simple online presentation, or a website that fully matches your brand identity, with content, animation and smart features?
We always start with a strategy discussion:
- What do you want to achieve with your site?
- Who is your target group?
- How do we connect to your brand story?
Based on this, we will draw up an appropriate proposal. At Ambasco, it's not about just “building a site”, but about establishing your brand in digital form.
Is there a target price for a company website?
We offer various models, so that there is always a solution that suits your situation.
1. Subscription-based website
For companies that have a modern website want without a large upfront investment.
- From 400€ per month
- Includes design, construction, hosting and technical maintenance
- Don't worry, everything will be arranged
- Duration from 12 months
- Year 2: lower costs depending on wishes
2. Hybrid model: startup fee + subscription
Ideal if you want to invest in a powerful brand design, but then want clear monthly payments.
- One-off start-up fee from €2,500 (for design and strategy)
- thereupon €150 — €300 per month, depending on complexity and maintenance needs
- Hosting, maintenance and minor updates included
3. Fixed budget (custom project)
For companies that prefer to arrange everything in advance in a one-off project.
- Target price: €5,000 to €7,500
- Design, construction, delivery and transfer included
- annual technical maintenance (€500 — €750 per year)
Tip: Most SME customers opt for the hybrid model. This way, you invest in a strong foundation and keep a grip on costs.
What's included in the quote?
At Ambasco Haarlem, we deliver complete websites. As standard, our offers include:
- Strategic intake interview
- Custom design (no templates)
- Website construction (in WordPress or Webflow)
- Responsive for mobile and tablet
- Basic SEO technology (speed, structure, metadata)
- Monthly technical maintenance
- Access to CMS + brief explanation
- Optional: content management, photography, animation, e-learning integration
No surprises afterwards, everything is clear in the proposal.
Are there monthly costs?
That's up to you. You can choose between:
- Full subscription (all-in): design, construction, updates and maintenance in one monthly fee
- Separate technical maintenance: annual rate between €500 — €750, including monthly updates
Example scenarios
Starter package (subscription), suitable for Startups, small teams, costs from €400/month, all-in
Hybrid model, suitable for growth companies, costs from €2,500 start-up + €150—€300/month
Fixed price, SMEs with project budget, costs €5,000 — €7,500 once + optional maintenance
Why Ambasco?
As a creative agency in Harlem we combine branding, design and technology. We don't build “websites” — we create digital brand experiences. Whether it's a conversion-focused site, an e-learning platform, or a digital business card, you'll always get:
- Strategy + creation under one roof
- Local team, switch quickly
- Complete brand translation to online
- Transparent agreements and support
Ready to get started?
Do you want to know which package best suits your company? Contact us for a free intake in Haarlem or schedule a video call. Then we would be happy to think along with you.
Schedule your meeting with Ambasco Branding & Design from Haarlem
Over de auteur
Frank Huitenga is founder and partner of Ambasco Branding & Design Haarlem. With over 25 years of experience in software sales, loyalty programs, publishing concepts and branding and design, he helps organizations grow with a strong identity. Frank is strong in marketing and technology in web design, e-learning, branding, design and knowledge management, where he knows how to smartly combine technology and marketing. Frank is an active member of the IJmond Rotary Club and enjoy sailing, music and sports in his free time
