Content creation that reinforces your brand
From strategy to execution: content that touches and achieves results

Sterke content vertelt niet alleen je verhaal, het verbindt je merk met je doelgroep. Bij Ambasco creëren we content die inspireert, informeert en activeert. Of je nu op zoek bent naar pakkende teksten, visuele content of complete campagnes, wij zorgen dat jouw boodschap overkomt.

Learn how content can help your brand grow!

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From branding and design to powerful content

We've helped you develop your branding and design beautiful materials. Now it's time to continue building your brand with content that keeps telling your story. Whether it's your website, your social media or e-learning, we're here to support you. This way, you can focus on the core of your work, while we provide content that works.

Think: blogs, course material, web content, video, animation and much more.

onderdeel van ontwikkelde huisstijl. Ontwikkeld door Ambasco Digital Branding.
unieke digital branding

Waarom contentcreatie belangrijk is

Goede content zorgt voor zichtbaarheid, betrokkenheid en conversie. Het is de basis van je online en offline communicatie. Wij helpen je om relevante, authentieke en effectieve content te maken die past bij jouw merkstrategie.

Why content creation matters

Good content ensures visibility, engagement, and conversion. It is the basis of your online and offline communication. We help you create relevant, authentic, and effective content that fits your brand strategy.

unieke digital branding

From idea to impact

We start with your goals and target group, develop a strategy and translate it into powerful content that delivers results.

unieke digital branding
unieke digital branding

Consistentie en kwaliteit

Of het nu gaat om blogs, video’s of social posts: we zorgen dat alles aansluit bij je merkidentiteit en dezelfde hoge kwaliteit heeft.

Consistency and quality

Whether it's blogs, videos or social posts: we ensure that everything matches your brand identity and has the same high quality.

unieke digital branding
unieke digital branding

Onze contentcreatie-oplossingen

Tekst & copywriting: blogs, whitepapers, webteksten, campagnes

Web content

Visuele content: infographics, social visuals, fotografie

Video & animatie: promotievideo’s, uitlegvideo’s, motion graphics

Social media content: strategie, planning en creatie

E-learning modules: interactieve en leerzame content

Our content creation solutions

Text & copywriting: blogs, white papers, web texts, campaigns

Web content

Visual content: infographics, social visuals, photography

Video & animation: promotional videos, explanation videos, motion graphics

Social media content: strategie, planning en creatie

E-learning modules: interactive and educational content

unieke digital branding
unieke digital branding

Onze contentcreatie-oplossingen

Tekst & copywriting: blogs, whitepapers, webteksten, campagnes

Web content

Visuele content: infographics, social visuals, fotografie

Video & animatie: promotievideo’s, uitlegvideo’s, motion graphics

Social media content: strategie, planning en creatie

E-learning modules: interactieve en leerzame content

Our approach

Strategy & concept: we determine the right course together

Creation & production: we create content that matches your brand and goals

Distribution & optimization: we help you use content effectively

Analysis & improvement: continuous measurement and adjustment for maximum impact

unieke digital branding
unieke digital branding

Waarom kiezen voor Ambasco?

Breed scala aan expertise: van tekst en beeld tot video en e-learning

Strategisch én creatief: we combineren inhoudelijke diepgang met visuele kracht

Flexibel en snel: we schakelen mee met jouw planning en behoeften

Resultaatgericht: we maken content die niet alleen mooi is, maar ook werkt

Why choose Ambasco?

Broad range of expertise: from text and images to video and e-learning

Strategic and creative: we combine depth of content with visual strength

Flexible and fast: we adapt to your schedule and needs

Result-oriented: we create content that is not only beautiful, but also works

unieke digital branding

Content Creation FAQ

What is the difference between a logo and a corporate identity?

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A logo is the logo of your brand: a recognisable symbol or word mark. A corporate identity goes further and includes all the visual elements that support your brand identity — such as colors, typography, icon style, use of images, and the way you communicate. Together, they ensure a consistent brand image.

Why is a professional corporate identity important to my company?

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A strong corporate identity ensures familiarity, trust and distinction in the market. Customers recognize your brand more quickly and experience it as more professional and consistent. It makes communication more effective and contributes to your long-term brand value.

What is the process for developing a logo and corporate identity at Ambasco?

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We start with a brand strategy and positioning, followed by a visual translation. Together with you, we determine direction and style. After that, we develop a logo and develop the entire corporate identity, including style rules, colors, typography and applications such as stationery, presentations or packaging.

Do you also provide a brand book or style guide?

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Yes. We always provide a clear style guide or brand book that specifies the use of the logo, colors, fonts and other style elements. This is a digital version. More information can be found at digital-brandbook.com. This way, you can always communicate consistently with your team or external partners.

What does it cost to have a website created?

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This is often the first and most important question. The costs depend a lot on the type of website, the complexity, the number of pages, desired functionalities (such as a webshop or contact forms) and the budget you have available. Simple websites are cheaper, extensive market-oriented sites or web shops are more expensive.

How long does it take to build a website?

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The construction time varies, but an initial design and development phase usually takes a few business days to weeks, depending on the needs, the number of pages and the feedback rounds. Usually, a design is first created in Figma, which, after approval, is further developed and optimized for desktop and mobile.

Is my website mobile-friendly (responsive)?

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This is a frequently asked question because nowadays, the majority of visitors come via mobile devices. By default, websites are built responsive, so that they automatically adapt to different screen sizes for an optimal user experience.

Can I manage and modify my website myself?

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Many customers want to know whether they can modify texts, images and pages themselves without technical knowledge. This can often be done via a content management system (CMS) such as WordPress and Webflow, which is user-friendly and offers a lot of freedom to make updates yourself.

How long does the packaging design process take?

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The design process varies by project, but on average it takes about two weeks. During this process, we work closely with the customer to ensure that the design fully meets expectations.

Can I provide my own ideas or designs?

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Yes, we encourage customers to provide their own ideas or sketches. Designers love working with this input to create packaging that reflects the customer's vision.

How do I make my product stand out with its packaging design?

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A unique and eye-catching design is essential to stand out. This can be done through smart use of color, appropriate fonts and creative design elements that make the product stand out among competitors.

What kind of research is done prior to design?

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Market research is crucial to properly understand the needs and preferences of the target group. This helps to create packaging that is not only aesthetically pleasing, but also functional and effective in communicating brand values.

Who is a digital brand book for?

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The brand book is intended for everyone who works with the brand: marketing teams, designers, communication departments, external agencies and partners. It ensures that everyone understands and applies the brand identity correctly, ensuring brand consistency.

What exactly does a digital brand book contain?

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In addition to the visual corporate identity rules, a digital brand book includes the brand essence, mission, vision, core values, target group description, tone of voice, and examples of correct and incorrect applications. It is a complete reference work that is not only about design, but also about the communication and positioning of the brand.

Why is a digital brand book important to my brand?

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A brand book ensures the consistency and recognition of your brand by providing clear guidelines on how to present the brand. It helps internal teams and external partners to use the brand in the same way, reinforcing the brand identity and preventing dilution.

What is a digital brand book and what is the difference with a brand guide?

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A digital brand book is a comprehensive document that captures the essence of your brand, including mission, vision, core values, target group, tone of voice, and visual elements such as logos and colors. The brand book provides context and inspiration about how to use the brand, while a brand guide focuses more on practical guidelines and visual rules. The brand book is therefore more comprehensive and strategic.

When is it time to restyle my logo or corporate identity?

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Dit is vaak aan de orde wanneer het bedrijf verandert, bijvoorbeeld door nieuwe producten of diensten, een andere positionering, of als het imago niet meer aansluit bij wie je bent. Ook als concurrenten hun uitstraling vernieuwen of als je een jongere doelgroep wilt aanspreken, kan restyling nodig zijn. Daarnaast speelt de wens om moderner over te komen een rol.

What is the difference between a restyling and a completely new logo?

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Restyling preserves recognisable elements of the existing logo, but gives it a contemporary look through changes in color, shape or typography. A new logo means a complete reboot without taking into account the old design. Restyling maintains familiarity, while a new logo offers space for radical change.

How do I ensure that my customers keep recognizing the new logo?

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It's important to maintain elements that represent the brand identity and that customers associate with the company. Subtle changes often work better than radical transformations because they ensure continuity and prevent confusion. Customer feedback and market research can help assess the impact.

What is the process of logo and corporate identity restyling?

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The process starts with a clear strategy and planning, in which the objectives and desired message are established. Various design concepts are then created and refined based on feedback. Once approved, the implementation of the new logo and corporate identity will follow on all communications, with a careful launch to ensure consistency.

What does it cost to have an animation made?

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The price depends on various factors such as the length of the animation, the type (2D or 3D), the level of detail and whether the design is exclusive. Shorter animations like these are cheaper than longer explanatory videos.

What types of animations are there and which ones suit my brand?

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There are various forms such as 2D animations, 3D animations, motion graphics and stop motion. Each form has unique properties and can be used to emphasize different aspects of a brand, for example for storytelling or strengthening brand identity.

Why is animation effective for my marketing or branding?

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Animations attract attention, increase engagement, and make complex information easier and more engaging. They strengthen the brand's recognition and can evoke emotions, which increases the impact of campaigns.

How does the animation creation process work?

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It starts with a conversation to determine goals and wishes, followed by writing a script and creating a storyboard. After that, the animation is developed, including sound and possibly voice-over. After feedback rounds, the final product is delivered in the desired format.

What is the video editing process?

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The process starts with selecting the best clips, arranging them in the right order, adding transitions and effects, integrating sound and music, and applying color corrections. Feedback rounds are important to optimize the end result.

How do I ensure good video editing that keeps the viewer's attention?

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Keep the video short and sweet, usually around one to one and a half minutes, and use effects in moderation to avoid distractions. Ensure a smooth transition between clips and a good balance of pace and rhythm to keep the story engaging.

What does it cost to have a video edited?

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The costs of having a video edited vary greatly depending on the complexity, length, and type of video. The exact price therefore depends on your needs and the size of the project; it is therefore advisable to request a customized quote.

What is WordPress?

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WordPress is a content management system (CMS), a user-friendly software program that allows you to easily build and manage a website, webshop or blog without the need for programming knowledge.

How do I get started with a WordPress website?

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Basically, you go through these steps; registering a domain name, choosing hosting, installing WordPress, selecting a theme, creating a design and adding content.

How do I make my WordPress website faster?

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Speed is important for user experience and SEO. Questions include caching, image optimization, and choosing a good hosting provider.

How do I add a contact form to my WordPress website?

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Many users want to know how to easily integrate a contact form, often using plugins such as Contact Form 7 or WPForms.

What is Webflow and what can I use it for?

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Webflow is a visual website builder that lets you design, build and manage professional, responsive websites without programming. It combines design, development and content management in one platform.

How does the publishing and hosting process work in Webflow?

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Webflow offers integrated hosting, allowing you to publish your website directly from the platform. You can also choose to host your site remotely, but Webflow hosting is optimized for speed and security.

Can I migrate my existing website to Webflow?

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Yes, it is possible to migrate websites from other platforms to Webflow. This can be done manually or with the help of tools, depending on the complexity of the current site.

What support and help does Webflow offer when building a website?

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Webflow has extensive documentation, tutorials, and an active community. In addition, many agencies offer specialized support and subscriptions to help you design, develop, and manage.

Why is it important to hire a professional graphic designer?

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Professional designers translate your wishes and vision into a design that works in all situations and media. They provide a consistent and qualitative appearance that builds trust among customers and helps you stand out from competitors.

What do you need from me to get started with a design?

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Designers often ask for a clear description of what you want, such as a logo, flyer or brochure, your ideas, the target group and the vision of your company. This helps to create an appropriate and effective design that meets your needs and target group.

What makes a good design or logo?

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A good design is not only beautiful, but also functional and appropriate to the brand identity. The design must clearly convey the company's message and create familiarity. Elements such as color, typography, shape and scale play a crucial role here.

What software does a graphic designer use?

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Commonly used programs include Adobe Illustrator, Photoshop, and InDesign. Sometimes other tools such as After Effects are also used for animations. It is important that the designer is skilled with this software to ensure quality and flexibility.

What materials and shapes are possible for signing?

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Signing can be made of various materials, such as aluminum, plexiglass, plastic and light boxes. Many applications are possible, from small construction signs to large façade signs, light boxes, advertising columns and totems. Lighting can also be integrated to increase visibility.

How does the process go from design to placement of signing?

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It usually starts with a customized design that takes into account location, visibility and corporate identity. After approval, production follows and then installation. Some companies also offer support in applying for permits and advising on the best materials and techniques.

Can I submit my own design for signing?

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Yes, it is often possible to provide your own design. Designers can further develop this and convert it to the right formats and production techniques, such as converting logos to vector files for optimal quality.

What rules and permits apply to placing signing?

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When placing signing, you must take into account local regulations and permits. For example, advertising must not be attached to trees, traffic lights or lighting poles and must not cause danger or inconvenience. The signing must also fit into the street scene and must not endanger road safety.

How do I create a professional and consistent design in PowerPoint?

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This starts with choosing a suitable template or theme that matches your corporate identity. Use consistent colors, fonts, and layouts throughout the presentation to create a uniform and professional look.

How do I ensure a good balance between text and image on my slides?

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Avoid too much text on one slide; use short, strong points and support them with relevant images or graphs. A good image-to-text ratio makes the presentation clear and attractive.

Can I add my own corporate colors and logo to a PowerPoint design

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Yes, you can set the colors of your corporate identity and add your logo to the master slides so that they appear automatically on all slides. This helps you present your brand consistently.

How do I use animations and transitions effectively in my PowerPoint design?

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Animations and transitions can make your presentation more dynamic, but use them sparingly and purposefully so as not to distract attention. PowerPoint offers plenty of options for easy application.

Is web accessibility required by law?

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Yes, government organizations are required to make their websites and apps accessible according to European legislation, such as the European Accessibility Act (EAA) and the Dutch Accessibility Act. This means that new websites and apps must be tested for accessibility when they go live and any errors must be resolved quickly.

Which parts of a website need to be accessible?

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All important content and functionalities, such as texts, images (with alt texts), forms, navigation and interactive elements, must be accessible. The site must also be easy to use with a keyboard and screen readers. Some content, such as social media channels, is not subject to legal obligations, but it is advisable to also make them as accessible as possible.

How do I test if my website is accessible?

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There are various tools and methods for testing accessibility, including automatic scanners and manual keyboard navigation and screen reader testing. It is wise to hire a specialized party that can thoroughly test the site and provide advice on improvements.

What are the Web Content Accessibility Guidelines (WCAG) and why are they important?

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WCAG are international guidelines that describe how to make websites and apps accessible to people with disabilities. Complying with WCAG 2.1 level AA is the standard for complying with legal requirements and ensures that your digital products are usable by everyone, including people with visual, motor or cognitive disabilities.

What exactly is e-learning?

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E-learning includes all forms of education that are offered online, including interactive instructional videos, webinars, and complete online courses. It makes learning flexible and accessible regardless of time and location.

Why choose e-learning over classroom learning?

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E-learning offers benefits such as time and cost savings, flexibility, customization and insight into the learning process. Research shows that online learning is at least as effective as classroom learning, and the combination of both leads to the best learning outcomes.

Can I follow the e-learning at my own pace?

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Yes, you can usually follow an e-learning at your own pace. You can pause the modules and resume them later, as long as you complete the course within the specified period.

Is there an exam or certificate after the e-learning?

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An e-learning often includes interim tests to test your knowledge. Upon successful completion, you will usually receive a certificate as proof of participation, although a formal exam is not always held.

Why do you want to focus on content creation?

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What is the purpose of the content? Do you want to inform, entertain, or solve a problem for customers? It's important to be clear about what you want to achieve with content, for example more visibility, customer loyalty, or preventing customer service questions.

What does my target group want and what content fits?

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Content must match the interests and needs of your target group. People are mainly looking for content that entertains, informs them or adds value. Content that only talks about yourself usually works less well.

What forms of content can I create?

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Content creation includes various forms such as blogs, social media posts, videos, images, and tools. It is important to choose which form best suits your message and target group.

How do I decide where to start creating content?

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Prioritizing is key: determine which topics are most valuable to your goals. For example, do you first want to attract new customers via SEO-optimized blogs, or better serve existing customers with supportive content.

What exactly is branding and why is it more than just a logo?

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Branding is creating and enhancing the brand experience and brand expression. It's not just about the visual aspect such as a logo or corporate identity, but about the emotions, associations, and experiences that people have with your brand. Branding is the process in which your brand identity is formed and how you bring it out.

What's the difference between branding and marketing?

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Branding is about who you are as a brand, your identity, values and the emotional connection with your target group. It's focused on creating a consistent brand experience and appeal (“pull”). Marketing focuses on promoting your products or services and bringing in customers (“push”), often through campaigns and sales activities.

How do I determine the identity of my brand?

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It starts with establishing your mission, vision, core values and the 'why' of your brand: why you do what you do. It is also important to know who your target group is, how you stand out from competitors and what feeling you want to evoke from your customers. This forms the basis for all communication and appearance.

How does branding increase trust and sales?

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Branding helps customers connect with your brand through a clear and consistent message and appearance. People often buy based on emotion and trust, and branding creates that emotional bond that makes customers more likely to choose your brand and stay loyal.

What is graphic design?

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Graphic design is the discipline that shapes visual communication to convey ideas and messages clearly and attractively, in both physical and digital media.

What to expect when it comes to graphic design?

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The field includes designing products such as logos, brochures, book covers and digital interfaces, focusing on visual expression and communicative message.

What does graphic design mean?

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Graphic design is both a creative and an applied art form where it is important that the message is clearly understood by the viewer at once.

What does a graphic designer do?

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A graphic designer often develops a concept from scratch, where research, brainstorming and translating brand identity into visual communication are important components.

Avatar gemaakt van Frank van Ambasco. Gemaakt door Ambasco creatieve ontwerpers

Want to know if your brand is ready for tomorrow?

Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.