AFBE UK
A website that supports the AFBE Awards Gala
A website to support the prestigious gala dinner celebrating achievement, talent and diversity in the British engineering sector. This special evening brings together leading industry professionals, emerging talent and inspiring role models for an unforgettable evening of recognition and valuable encounters.
A website that reinforces AFBE-UK's mission
The AFBE Awards is the biennial gala of ABBE-UK (Association for Black and Minority Ethnic Engineers), an organization dedicated to the inclusion and representation of Black and ethnically diverse professionals in the tech sector.
The gala brings together top talent, role models and changemakers from the engineering world. Ambasco was commissioned to create a website that:
- Looks professional and inspiring
- Collects nominations via accessible forms
- Introduces judges with credible profiles
- Tickets sell for the exclusive gala
From landing page to full user experience
The website has been set up as a central hub around the event. From spotlighting previous winners to presenting AFBE-UK's mission—everything is designed to engage visitors and get them to take action.
Functionalities:
- Nomination form by award category with validation and usability
- Interactive jury section with photos, bios and areas of expertise
- Ticket sales linked to an external system, with a focus on conversion
- SEO-optimized content and metadata
The power of representative design
The look & feel of the website exudes class, pride and representation. Dark backgrounds, warm golden accents and characterful photography provide the right atmosphere. Appropriate for a prestigious gala.
Typography and use of color are in line with the visual identity of ABBE-UK, so that the platform is immediately recognisable as part of the wider brand experience.
Focused on conversion and storytelling
Each section of the website contributes to AFBE-UK's story: celebrating achievements, making role models visible, and building a more inclusive future in engineering.
By cleverly placing calls to actions and using storytelling in text and images, visitors are naturally included in the journey: from getting acquainted to nominating or buying a ticket.
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