AFBE UK
How AFBE-UK reinforces its inclusive brand story with smart PowerPoint templates
For AFBE-UK, Ambasco developed target group-oriented PowerPoint templates, tailored to the brand book. This way, the brand story remains clear and recognisable, no matter who makes the presentation.
How AFBE-UK reinforces its inclusive mission with recognisable PowerPoint templates
The Association for Black and Minority Ethnic Engineers (AFBE-UK) is committed to inclusion in engineering and technology. They activate and motivate young people, professionals and companies to contribute to a more diverse and representative sector.
With national programs, local chapters and international collaborations, the network is growing rapidly. This growth requires clear communication—visually and in terms of content. How do you ensure that every presentation contributes to one powerful brand story, when so many different people are at the controls?
The challenge: one brand story, many creators
AFBE-UK organises events, training courses and talks at universities and conferences. Presentations are often made by volunteers, speakers, or partners—often without a design background.
Without a central line, noise quickly occurs:
- Old and new logo mixed
- Changing colors and fonts
- Presentations that no longer feel like 'AFBE-UK'
The question to Ambasco: develop an accessible PowerPoint template that is recognisable, connects to the digital brandbook our branding and corporate identity and works for an extensive network.
Our approach: template tailored to the target group and brand structure
Ambasco translated AFBE-UK's digital brand book into a design of a modular PowerPoint template. In doing so, we took into account their brand architecture: programs such as Transition, Making Engineering Hot and Real Projects focus on different target groups, but belong together visually.
Our solution:
- One basic structure, recognisable and consistent
- Visual accents by sub-brand, for target group-oriented design
- Clear instructions in the template itself, so everyone can get started
The templates are tailored to the digital brandbook where Afbe-UK's visual and textual guidelines are centrally managed.
What Ambasco delivered to powerpoint design
The PowerPoint template includes:
- Slide Master with smart layout structure
- Slides for intro, content, storytelling, charts and quotes
- Preset styles in accordance with the brand book
- Variable color accents per program
- Icon sets and illustrations in line with the corporate identity
- Examples with space for partners and sponsors
- Instructions integrated into the template
All content is included in the digital brandbook and linked to the right target group, so that the material is always up to date and discoverable.
The result: powerful and inclusive communication
With the new templates, AFBE-UK has:
- A recognisable style for all their programs
- Less time wasted on design
- More trust with partners, students and governments
- A practical solution for local chapters and remote teams
Thanks to our approach in presentation design and brand consistency the AFBE-UK message hits every audience more strongly.
Why this works for brands like AFBE-UK
Organizations with a social mission and a complex network need templates that do more than “look good”. They must be targeted, tailored to the target group, channel and context.
At Ambasco, we combine:
This is how we provide scalable solutions that let a brand live — digitally and offline.
Do you also want to communicate your brand story consistently, inclusively and target group-oriented?
Ambasco develops smart templates and brand-driven content that powerfully bring your brand to life — visually and in terms of content.
That is exactly what we design. Get in touch for an informal conversation.
Ready to take your brand to the next level?
Ready to work together on your brand? Contact Frank for a personal discussion on exactly what your organisation needs.
