What is branding and why is it essential to your brand
Branding is how a company presents itself to the outside world. It includes all elements that contribute to the recognition and appearance of a brand, such as the logo, colors, tone of voice and how to communicate with customers. But it's also about how your business is experienced—by customers, employees, and partners. Strong branding helps people remember your company, take you more seriously, and choose you more quickly. So it must be an essential part of your business strategy.
What is branding?
Branding is the process of creating a unique identity for your brand. It starts with design of visual elements such as your logo, colors, and typography, and expands on how you communicate, how your customers experience you and what values you exude. Branding is the overall experience of your brand.
A strong brand is recognisable, reliable and evokes emotion. Think of brands like Apple, Nike, or Tony's Chocolonely — they all have a clear brand identity that goes beyond just their products. This is the result of thoughtful branding.
Why is branding important?
- Recognizability: A consistent look makes your brand recognisable, which builds trust and loyalty.
- Distinctive character: In a highly competitive market, branding helps you position yourself and tell your unique story.
- Professional appearance: Strong branding provides a professional and reliable impression with (potential) customers.
- Emotional connection: Good branding touches your target group on an emotional level, which ensures a long-term relationship.
How to get started with branding
Branding starts with defining your brand identity: who are you, what do you stand for and who do you want to reach? This is followed by the translation into a visual and communicative style that supports this. Think of a logo, corporate identity, tone of voice, website and other brand expressions.
At Ambasco, we guide companies in the visual process — from strategy to execution, both online and offline. This is how we build a brand together that is not only seen, but also felt. We provide a central digital brand book that brings together all elements of your brand.
Need help with your branding?
At Ambasco, we don't think in separate parts, but in an overall story. Let your brand speak with an identity that is right in every way. Contact us for an informal conversation.
Over de auteur
Frank Huitenga is founder and partner of Ambasco Branding & Design Haarlem. With over 25 years of experience in software sales, loyalty programs, publishing concepts and branding and design, he helps organizations grow with a strong identity. Frank is strong in marketing and technology in web design, e-learning, branding, design and knowledge management, where he knows how to smartly combine technology and marketing. Frank is an active member of the IJmond Rotary Club and enjoy sailing, music and sports in his free time
