A professional online appearance for a specialist in trauma care, Psychotrauma Center Haarlem
For Psychotraumacentrum Haarlem, we developed a calm, accessible and professional-looking website that exudes trust and easily informs clients about trauma treatment.
The challenge: a healthcare website that exudes trust and safety
In mental health care, a website is often the first point of contact. Visitors are regularly in a vulnerable phase and are not only looking for information, but also confirmation that they are in the right place.
The existing online presentation did not match the professional quality of the organization. There was a need for:
- A clear and logical structure in the care provision
- A calm and safe visual appearance
- Clear information for clients and referrers
- A user-friendly website that builds trust
- A future-proof CMS for independent management
In the healthcare sector, trust is not an afterthought — it is the basis. The website therefore needed not only to provide information, but also to radiate peace and expertise.
Our approach: strategic web design for the healthcare sector
Clear structure and user journey
We've started restructuring the content. The information is logically structured around treatment methods, target groups, working methods and practical information.
In doing so, we explicitly looked at the user journey:
- What does a client want to know when visiting for the first time?
- What information is a referrer looking for?
By focusing on these questions, clear navigation and a clear structure that creates peace of mind were created.
Peaceful visual identity
For the design, we chose an understated and professional style with soft tones, consistent branding and clear typography. Clear navigation ensures that visitors are not overwhelmed.
The design supports the content — without distracting — and maintains the balance between humanity and professionalism.
Usability and accessibility
A healthcare website must be accessible to everyone. That's why we paid extra attention to:
- Clear calls to actions
- Logical menu structure
- Optimal readability and contrast
- Fast loading times
- Full responsive optimization
- Accessibility for people with limited digital skills
In addition, the website has been developed in a stable and secure CMS, so that the team can easily manage content themselves and make the site future-proof.
About Psychotraumacentrum Haarlem
Psychotraumacentrum Haarlem specializes in treating trauma and stress-related complaints. The organization offers evidence-based care in a safe and professional setting. The target group consists of clients who have often already gone through an intensive process and are looking for specialist help. That is why a clear, calm and reliable online environment is essential. The new website is now fully in line with the quality and expertise of the center.
The result: a website that reinforces peace and expertise
The renewed website:
- Exudes calm, trust and professionalism
- Makes complex information understandable and organized
- Lowers the threshold for clients to contact
- Strengthens the positioning of Psychotraumacentrum Haarlem
With this new online look, the website not only supports the provision of information, but also the trust that is so important in trauma care.
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