A promotional flyer that reinforces the story of Rotary Club IJmond
For Rotary Club IJmond, we developed a promotional flyer that is entirely built on the brand DNA, the brand book and the desired brand experience. The result: a consistent and convincing expression that appeals to new members and strengthens the brand.
The challenge: recruiting new members with content and identity
Rotary club IJmond wanted to use a promotional flyer to attract new members. Not a standard information leaflet with only practical information, but a thoughtful statement that shows what the club really stands for.
The goal was clear:
- Reach out to new, engaged professionals
- Making the club's social impact visible
- Implement the brand identity consistently
- Developing a tool that can be used both offline and online
The central question: how do you translate Rotaryclub IJmond's brand DNA into a compact, powerful flyer that inspires action?
The foundation: the brand DNA as a starting point
At Ambasco, we never start with design alone. Every expression starts with strategy. In this case, they formed brand DNA and the brand book the foundation.
First, we mapped out sharply:
- The mission and vision of Rotaryclub IJmond
- The core values: involved, connecting and socially driven
- The club's personality: professional, accessible and locally anchored
- The target group: entrepreneurial and socially active professionals
By focusing on these elements, the flyer did not become a separate means of communication, but a logical extension of the brand.
From brand strategy to visual concept
With the strategic basis clear, we translated the story into a visual concept that is immediately recognisable as Rotaryclub IJmond.
Design in line with brandbook
- Application of existing corporate colors
- Consistent typography
- Visual language that exudes connection and impact
- A clear positioning of the Rotary logo
This way, the flyer remains fully in line with the existing one. brand identity.
Clear and convincing content structure
A flyer has limited space. That's why we opted for a clear hierarchy:
- A powerful headline that makes you curious
- A short introduction: what is Rotaryclub IJmond?
- The added value of membership
- Concrete examples of social engagement
- A clear call to action
Balancing emotion and content creates a message that both inspires and informs.
Making the brand experience tangible
A strong brand goes beyond color and typography. It's about experience.
In the tone of voice, we opted for a professional, accessible and connecting style. The text speaks directly to the target group and invites you to become part of a network that makes a local impact.
The reader must be able to relate to the message:
“This suits me. I want to be part of this.”
That's true branding and recruitment come together.
Developed for offline and online use
Developed for offline and online use
Although the flyer is primarily intended for printing — for example during meetings, networking activities and events — the design has also been optimized for digital distribution:
- As a downloadable PDF on the website
- For use in email campaigns
- Shareable via social media
By taking multichannel deployment into account from the start, we increase the reach and effectiveness of communication.
The result: consistent and impactful recruitment
The final flyer not only reinforces the recruitment campaign, but also the brand itself.
The result:
- A clear translation of the brand DNA
- A consistent brand experience
- A compelling story that appeals to new members
- A communication tool that seamlessly matches the wider branding
This case shows that even a relatively compact tool such as a flyer can play a strategic role within a strong brand identity.
Branding is in every detail
At Ambasco, we believe that branding doesn't stop with a logo or corporate identity. Every tool — from website to flyer, from animation to exhibition stand — contributes to the overall brand experience.
For Rotary Club IJmond, this case also proves that a clear brand strategy forms the basis for effective communication and sustainable growth.
Ready to take your brand to the next level?
Ready to work together on your brand? Contact Frank for a personal discussion on exactly what your organisation needs.
