How do you capture your brand in a digital brand book?

How do you capture your brand in a digital brand book?

A strong brand consists of more than a logo and a color palette. It is a combination of strategy, visual identity, tone of voice and application. The challenge? Keep everything consistent — online and offline.

That's why we developed Ambasco Brand Core DNA: our digital brand book and an integral part of our Brandcore toolset.

It's the place where your brand is fully captured, monitored and scalable.

What is Ambasco Brand Core DNA?

Ambasco Brand Core DNA is our digital brand book. It's an interactive, digital environment that brings together both the strategic core and all of your brand's visual guidelines.

It includes:

Strategic basis

• Mission and Vision
• Brand values
• Positioning
• Target groups
• Brand promise
• Tone of voice

Visual identity

• Logo and variants
• Color coded color palette
• Typography and hierarchy
• Visual language and graphic elements
• Layout principles

Digital and motion guidelines

• Web and app UI components
• Design systems (e.g. Figma libraries)
• Animation style (After Effects, Lottie)
• Video guidelines

Everything clearly structured in one central digital environment.

Why is a digital brand book essential?

Without clear brand guidelines, fragmentation occurs. Teams each interpret the brand in their own way. That takes time, energy and brand value.

With Ambasco Brand Core DNA, you ensure:

Consistency - Each expression feels like one recognisable brand.

Efficiency - Fewer rounds of correction, faster production, clearer frameworks.

Scalability - New employees, agencies or partners can immediately work according to fixed guidelines.

Stronger positioning - A consistent brand is recognized more quickly and remembered better.

Our approach: from brand strategy to digital brand book

At Ambasco, we always build the Brand Core DNA based on strategy.

1. Strategic Brand Session

Together, we determine the core of your brand: who are you, what do you stand for and how do you stand out?

2. Development or optimization of your visual identity

We translate the brand strategy into a powerful visual system - suitable for digital and physical applications.

3. Recording in Ambasco Brand Core DNA

All guidelines are digitally structured and made accessible via:

• Interactive environments
• Design systems
• Downloadable assets
• Application examples
• Online, Offline, and E-Learning Guidelines

The result is a living brand book that grows with your organization.

Applicable to all brand expressions

Because Ambasco is active in digital branding, web design, offline design and e-learning, we ensure that the Brand Core DNA is applicable to:

• Websites and apps
• LMS environments such as TheLearning LAB
• Social media
• Printing and packaging
• Exhibition stands and 3D environments
• Video, animation and motion design

This creates one consistent brand experience across all touchpoints.

What does Ambasco Brand Core DNA give you?

• A strategically anchored brand
• One central source of truth
• Faster content and asset production
• Fewer differences in interpretation
• More brand impact

In other words: control over your brand without losing creative freedom.

Ready to professionally capture your brand?

Do you not just want a corporate identity, but a scalable and strategic brand foundation?

With Ambasco Brand Core DNA — our digital brand book within the Brandcore toolset — you capture your brand in a sustainable way.

Get in touch with Ambasco and find out how we can future-proof your brand.

‍