Vanka
How Vanka presents itself as a market leader with an accessible and innovative Webflow website
For wholesaler Vanka, Ambasco created a forward-looking and fully accessible website in Webflow, with a focus on quality, sustainability and innovation.
How Vanka presents itself as a market leader with an accessible and innovative Webflow website
As a leading potato wholesaler, Vanka not only wanted to renew its digital image, but also to respond to the increasingly stringent requirements of the modern market. Ambasco developed a powerful, accessible Webflow website that puts Vanka's three core values — quality, sustainability and innovation — in the spotlight.
In addition, we built the site entirely in accordance with the new European Accessibility Directive (EN 301 549), which will take effect on June 28, 2025.
A future-proof website
Vanka has a clear ambition: to remain the market leader by investing in quality, innovation and customer focus. The new website fully supports this ambition, both visually and functionally.
- Modern design & UX: Professional, fresh and accessible, with a clear navigation structure and clear content.
- Webflow CMS: Fast, scalable and visually rich, without sacrificing performance or manageability.
- Digital accessibility: All design choices and technical implementations have been tested against the accessibility requirements that apply to commercial websites as of June 28, 2025 — such as color contrast, keyboard navigation, and screen reader support.
Built on three sturdy pillars
- Quality. The entire website exudes reliability and craftsmanship, from photography to product information and references. Customers immediately recognize the care and precision with which Vanka works.
- Sustainability. Through clear stories and infographics, we bring sustainable initiatives to life: from energy savings to responsible packaging.
- Innovation & robotization. Vanka invests in automation, smart logistics and data analysis. Thanks to animations and visual storytelling, we make this progress visible and understandable to a wide audience.
Full-service approach: from strategy to accessibility
Just like Vanka acts as a full-service partner for its customers, Ambasco did the same for Vanka. In addition to design and development, we provided:
- Content Strategy & SEO Copywriting
- Implementation of WCAG 2.1 AA criteria (including color use, contrast, structure and alt texts)
- Responsive and mobile optimization
- Accessibility tests and quality control
Result: a future-proof digital platform
Vanka now has a website that:
- underlines their market leadership
- is ready for accessibility legislation from June 28
- clearly communicates their core values
- and responds to the expectations of modern customers and partners
In short: a digital translation of who Vanka is today — and where it wants to go tomorrow.
Do you also need an accessible and powerful brand experience?
Ambasco helps organizations like Vanka make a difference digitally — with strategy, design and technology that works.
Ready to take your brand to the next level?
Ready to work together on your brand? Contact Frank for a personal discussion on exactly what your organisation needs.
