Flowant
New website, More flow, more leads and completely accessible
Flowant helps organizations with change processes and strategic growth. The old website did not show that enough. Time for a fresh start. We were allowed to renew the site from A to Z — and we did. From structure and texts to design and technology. With an eye for ease of use, conversion and accessibility.
More flow, more leads and completely accessible
Flowant helps organisations with change processes and strategic growth. The old website did not show that enough. Time for a fresh start. We were allowed to renew the site from A to Z — and we did. From structure and texts to design and technology. With an eye for ease of use, conversion and accessibility.
Smart flow and focus on leads
The new site now guides visitors logically and smoothly through the content. From entry to moment of contact: every step has been consciously designed. This is how we help visitors quickly find the right information and focus on lead generation. Think of clear calls to actions, personal language and a customized “Quick Scan” that allows prospects to immediately request a plan of action. This makes the first step towards collaboration easier than ever.
More personal and clear
An important starting point for the innovation: the site had to become more human and personal. That is why you can now see much more clearly who is behind Flowant, and, above all, who is helping you. The new tone of voice is accessible, sober and direct. Just like the people at Flowant themselves.
Fully accessible according to EU guidelines
Another priority: digital accessibility. The website now meets all the requirements of the new EU Accessibility Act. We provided good contrasts, logical heading structures, alt texts and clear landmarks. In addition, there is a accessibility widget added that allows visitors to adjust settings themselves. This means that the site is not only technically compliant, but also really useful for everyone.
Klaar om je merk naar een hoger niveau te tillen?
Klaar om samen te werken aan jouw merk? Neem contact op met Frank voor een persoonlijk gesprek over wat jouw organisatie precies nodig heeft.
