Social media templates for AFBE Awards: consistent promotion with creative freedom
For the AFBE Awards gala, Ambasco developed strategic social media templates in line with AFBE UK's brand identity. The templates were then transferred to Canva so that the promotion team can independently modify and publish content.
The challenge: consistent promotion with room for flexibility
The AFBE Awards gala is a prestigious AFBE UK event that brings together professionals and celebrates industry achievements. For promotion via social media, there was a need for:
- A powerful and recognisable visual appearance
- Consistent branding across all channels
- Flexibility for the internal promotion team
- Efficient content management towards the event
The challenge lay in combining design quality with ease of use.
The approach: design within the brand identity
Ambasco developed a series of social media templates that are fully in line with the existing branding and appearance of AFBE UK. In doing so, attention was paid to:
- Use of color according to the brand guidelines
- Typography and hierarchy in line with the brand
- Visual balance between text, image and call to action
- Application for various types of content (announcements, speakers, sponsors, reminders, winners)
Each template is designed with strategic element placement so that the maintain visual identity stays — even when content is modified.
From design to implementation: working in Canva
To offer maximum flexibility, the templates have been transferred to Canva. This allows the AFBE UK promotion team to:
- Edit texts easily
- Swap photos or speakers
- Update dates and locations
- Creating new posts within the same visual line
This ensures that the branding remains consistent, while the team can quickly respond to current developments around the gala.
The result: strong branding and independence
With this approach, AFBE UK now has:
- A professional and uniform social media look
- Faster content production
- Internal control over promotional communications
- A scalable solution for future editions
By combining strategic design with practical implementation, Ambasco not only supports the visual impact of the event, but also the team's workflow.
Ambasco as an extension of your team
At Ambasco, we see ourselves not only as a design partner, but as an extension of your team. We think strategically, structure and develop solutions that are not only visually strong, but also practically applicable in daily practice. Whether it's branding, social media templates or complete campaign assets, we'll make sure your processes run more smoothly and your brand is presented in a powerful and consistent way.
We believe there is always a smart solution — and we'll find it.
Ready to take your brand to the next level?
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