Above the fold: impact and clarity

Above the fold, we immediately wanted to tell the story of AFBE-UK. We achieved this through a birds-eye video with a clear call to action. The video quickly shows Afbe-UK's various activities and explains what the organization does, for whom and why. We conclude this section with a powerful call to action and a number of compelling testimonials.

Focused on three key target groups

AFBE-UK serves three main target groups:

• Pupils and Students
• Professionals
• Organizations

We want to lead these target groups to content that is relevant to them as quickly as possible. We achieved this by splitting the menu into the most important options and more general info, with direct links to relevant content for each target group. In addition, we have placed buttons on the home page and at the top of each page that are specifically designed for these target groups.

Direct access to news, partner information and events

The site offers direct access to news, partner information and events. Visitors can easily find the information they need thanks to the clear layout and intuitive navigation.

User-friendly interface, attractive design and clear layout

Ambasco has not only addressed the design, but also provided a responsive website that works smoothly on various devices. More than just an online business card, the new website is a platform that connects the AFBE-UK community, shares information and further spreads the organization's mission. Navigating through the different sections is a seamless experience, giving visitors effortless access to valuable information about the association, events, and initiatives.

Secured and public area

The website contains both a private section and a public section. In the protected area, AFBE-UK members can search for vacancies, register for events and post their resumes. This section is exclusively accessible to members and offers them valuable tools and resources.