1. Stay true to your core values
Your brand values are the backbone of your digital brand book and should be reflected in every aspect of your corporate identity, including your packaging design. Ask yourself if your designs reflect your brand's core values. For example, a brand that values sustainability can opt for environmentally friendly materials and emphasize this in the brand book.
2. Ensure visual consistency
Consistency is crucial for recognition. Make sure your logo, color palette, and typography are consistent across all your branding, from your website to product packaging. This strengthens your brand identity and builds consumer trust. A digital brand book with clear guidelines helps to ensure consistency.
3. Integrate digital and physical experiences
In an era where digital and physical experiences are increasingly merging, it's important that your digital brand book and packaging design reinforce each other. Consider QR codes that link to online content or use packaging that seamlessly matches digital campaigns.
4. Be innovative but relevant
Innovation must always be relevant to your target group. Experiment with interactive elements or unique forms of packaging that stand out yet are functional. It's important that these innovations meet the needs of your target audience and add extra value to their experience with your brand.
5. Feedback is worth gold
Before rolling out designs on a large scale, it's essential to gather feedback from customers and stakeholders. This feedback can be crucial to understanding how your brand is perceived and can lead to changes in your packaging design to better meet the needs of your target group.
Use your corporate identity consistently via a brand book
A well-designed one digital brandbook acts as your visual guide and ensures that every element of your brand, including packaging, is consistent with your corporate identity. It provides a clear guide to applying your logo, colors, typography, and other design elements across all media.
Let Ambasco help you develop an effective corporate identity, brand book and packaging
At Ambasco, we understand how important it is that your brand identity is consistent and attractive in all aspects. Our team of experienced designers is here to help you developing a corporate identity, digital brand book and packaging that is not only visually impressive, but also perfectly aligns with your brand's values and goals. Whether you're starting with a new brand or want to boost your existing brand. Let us hear from you!
