A smart knowledge base as part of Ambasco Brand Core for HCI Software
For HCI Software, we developed the Brand Core Memory within our Ambasco Brand Core proposition: a smart, AVG-proof knowledge base with an AI agent, fully integrated into the AFAS customer portal and designed in line with the branding.
The challenge: making knowledge scalable and accessible
HCI Software wanted to support its customers faster and better with a central knowledge environment. Information was scattered and not optimally searchable. At the same time, there was a growing need for a solution that:
- Reduces support requests through smart self-service
- Easy to manage for internal teams
- It has been set up safely and AVG-proof
- Seamlessly integrates into the AFAS customer portal
- Fully in line with the visual identity of HCI Software
- In addition to being functional, the knowledge base had to contribute to a consistent and professional brand experience.
Developed under our Ambasco Brand Core banner
The knowledge base for HCI Software was developed under our strategic proposition Ambasco Brand Core. At Brand Core, we help organizations to embed their brand not only visually, but also in terms of content and technology in all processes.
The knowledge base, Brand Core Memory, is a smart knowledge environment that allows organizations to centrally manage and activate their brand knowledge, product information and service content.
Ambasco Brand Core consists of four complementary components:
- Brand DNA — the digital brand book where all brand rules, guidelines and assets are centrally available
- Brand Core Memory — the smart knowledge base that brings together knowledge, service information and brand content
- Brand Lens — a tool that makes online performance and brand consistency measurable
- Brand Voice - a tool that allows you to automate emails and create and send email newsletters and a tool that makes it easy to manage your social media
With this integrated approach, we not only strengthen the brand in appearance, but also in structure, behavior and performance.
The solution: a structured and smart knowledge base
Each label has its own channel
The knowledge base has a clear channel structure: each label has its own channel. This provides an overview, logical clustering of topics and quick navigation. And ensures that content from different labels is not mixed into the AI answers. For the internal team, adding knowledge articles is easy and intuitive. New articles can be published quickly, so that the knowledge base is always up to date.
AI agent for natural question and answer
An important part of the Ambasco Brand Core Memory is the integrated AI question and answer agent.
This AI agent:
- Understands natural language questions
- Provides relevant answers directly from the knowledge base
- Supports both customers and the support team
- Continuously learns based on available content
- Has been restricted so that she does not search for answers on the internet herself but only uses articles from her own knowledge base
- Also makes the link to the articles from which the answer is obtained immediately available.
- Is the correct answer not available? Then the customer can forward the question to the support team with one click. This way, the service remains personal and efficient.
This combination of AI and human support increases customer satisfaction and reduces pressure on the help desk.
Fully AVG-proof thanks to European data centers
Data security was at the heart of the development. All data is managed and stored in European data centers. As a result, the solution is fully GDPR compliant.
HCI Software can make the most of AI technology without sacrificing privacy and regulation. This creates trust among customers and within the organization.
Fully integrated into the AFAS customer portal
For a streamlined customer experience, the knowledge base is fully integrated into HCI Software's AFAS customer portal.
Users stay in one familiar environment, without additional login moments or system changes. This increases adoption and ensures a consistent digital experience.
In line with HCI Software's branding
As with any Ambasco Brand Core solution, the design is also fully in line with HCI Software's branding.
- Consistent colors and typography
- Recognizable interface elements
- Professional appearance
- User-friendly interactions
The knowledge base is therefore not a stand-alone tool, but an extension of the brand. This tool also actively contributes to a strong, consistent brand identity.
The result: brand reinforcement through smart technology
With the implementation of Ambasco Brand Core Memory, HCI Software has:
- A scalable and structured knowledge environment
- Faster response to customer questions
- Less pressure on the support team
- A secure and AVG-proof AI solution
- A fully integrated and brand-consistent customer environment
By bringing strategy, technology and design together within Ambasco Brand Core, we have created a solution that not only optimizes processes, but also structurally strengthens the HCI Software brand.
Do you want to know how Ambasco Brand Core can help your organization connect brand, knowledge and performance in a smarter way? Ambasco likes to think along.
Ready to take your brand to the next level?
Ready to work together on your brand? Contact Frank for a personal discussion on exactly what your organisation needs.
