An exhibition stand design must be eye-catching, inviting and functional. The design should clearly reflect the brand identity, with strategic placement of visual elements such as logos, colors, and slogans. The layout should promote visitor flows and create a logical flow, for example with clear entrances and exits, sufficient space for products or services, and comfortable places for conversations. Practical issues, such as storage space and technology integrations (screens, tablets), must also be taken into account.
We have created a stand with a clearly inviting design with the mission to combine SBA's corporate identity with the youth campaign of working in pharmacies. Quite a challenge as they are two completely different styles that still have to be combined in one exhibition stand.
We reserved the right side of the stand for the youth campaign, triggering a life-size viewing box. In the viewing box, you can see the making of the video clip of the youth campaign. The video clip was made to recruit young people to train as pharmacy assistants.
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